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Bears Could Add Ground-Level Suites At Soldier Field, Following Lead Of AT&T, MetLife

The Bears are "exploring the possibility of using a dramatic influx in Soldier Field advertising to bankroll construction of 'bunker suites' that allow high rollers and corporate clients to watch NFL games from ground level," according to Fran Spielman of the CHICAGO SUN-TIMES. Soldier Field "has 133 luxury suites at varying levels, all of them above ground and on the east side of the stadium facing the Chicago skyline." Sources said that the ground-level suites are among $300M in capital improvements that "could be bankrolled, in part, by a dramatic increase in stadium advertising granted to the Bears in exchange for the inconvenience of losing the south parking lot to movie mogul George Lucas’ new interactive museum." Adding bunker suites -- "as many as could fit in Soldier Field -- was described as a priority" for Bears President & CEO Ted Phillips. On the sidelines, the Bears "are more likely to follow the lead" of the Cowboys, Giants and Jets by "creating field-level clubs with private rooms without a view of the game and nearby seats to watch the game." SportsCorp President Marc Ganis said because many of the Soldier Field seats are already assigned to individuals, the seats linked to sideline bunker suites "may not be contiguous." Bears VP/Communications Scott Hagel said that the team "would await the outcome of a yearlong study" conducted by K.C.-based architect Populous before deciding whether to build bunker suites. Hagel: "You’re putting the cart ahead of the horse" (CHICAGO SUN-TIMES, 11/30).

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