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Marketing and Sponsorship

Marketplace Roundup

In Boston, Adam Vaccaro reported Red Sox sponsor JetBlue has debuted the "Blue Monster" at Logan Int'l Airport, a "play on Fenway Park's storied, 37-foot Green Monster." The airline's display is "painted on the wall behind ticketing kiosks" and "borrows the format" of the Green Monster scoreboard. The Blue Monster spells out "JetBlue Loves Boston" where the game score is located on the original. Where scores of other games are located on the real scoreboard, the airline "lists its destinations from Logan and the year those flights began" (BOSTON.com, 11/24).

CHASE FOR THE CUP: On the heels of NASCAR Sprint Cup driver Jeff Gordon’s retirement, 3M has decided to stick with Hendrick Motorsports’ No. 24 Chevy moving forward, but will be reducing the amount of times it is primary sponsor in '16, sources said. The company will now serve as primary sponsor for five races next season for new driver Chase Elliott, down from 11, a source said. The switch is not part of a renewal, as brands often have the opportunity to reassess their sponsorships when a driver retires. Even with the reduction by 3M, inventory for the No. 24 is almost gone, as NAPA Auto Parts will be primary sponsor for 24 races (Adam Stern, Staff Writer).

SHOP 'TIL YOU DROP: Nike as part of its Black Friday offers is releasing eight different shoes, including "past favorites and today's most sought after in a number of categories." They will span "retro and performance basketball to running, golf, skate and more." The shoes include the LeBron XIII Opening Night, the "latest iteration" of LeBron James' signature line, and the Air Jordan 8 "in the popular Aqua color treatment" (FOOTWEARNEWS.com, 11/24).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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