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Marketing and Sponsorship

Marketplace Roundup

In Chicago, Tony Briscoe reports Basketball HOFer Michael Jordan has "reached a settlement with supermarkets Jewel-Osco and Dominick's" in a pair of likeness suits. Jordan spokesperson Estee Portnoy last week said that Jordan had "reached an undisclosed deal with the now-defunct Dominick's, which operated under supermarket chain Safeway, and Jewel, whose parent company Albertsons merged with Safeway." Portnoy "declined to discuss specifics of the deal, including how it might affect" the $8.9M judgment against Dominick's in August. However, she said that Jordan "plans to donate the net sum of the settlement to Chicago-area charities and will make an announcement by year's end" (CHICAGO TRIBUNE, 11/23).

MLSE will choose the winner of the suite stay
based on their application mini-essay
SLUMBER PARTY: In Toronto, Alex Ballingall noted MLSE is inviting Raptors and Maple Leafs fans "to enter a contest to spend one night in a cabin-like hotel room that will be temporarily installed" in one of Air Canada Centre's executive box suites. MLSE is "advertising the room on AirBnB, with Leafs alumni and former captain Doug Gilmour listed as the host." MLSE VP/Global Partnerships Jeff Deline said, "We're looking at new and different ways to be able to get our fans more access to the building, the dressing rooms, the teams, and I guess the overall experience." MLSE will choose the winner for the Jan. 23-24 event based on their application 'essay' -- a written submission that can't exceed 550 characters" (TORONTO STAR, 11/22).

NOT GOING TO WASTE: In Phoenix, Steven Totten reported locally based Ak-Chin Indian Community has "signed on as the local presenting sponsor" of the PGA Tour's Waste Management Phoenix Open. The company is the "first-ever local presenting sponsor in the history of the Phoenix Open." The presenting sponsorship "starts immediately and will last" until '20. The '16 tournament takes place Feb. 1-7 at TPC Scottsdale (BIZJOURNALS.com, 11/20).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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