The Falcons have sold PSLs for "roughly one-third of the seats" at the new Mercedes-Benz Stadium, "totaling about" $140M in sales, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The figures "underscore the significant amount of revenue the seat licenses will generate but also reflect that many current season-ticket holders have declined to buy." The Falcons have sold PSLs to 22,434 seats, and the figures "includes sales contracts submitted" by the team to the Georgia World Congress Center Authority through Oct. 30. The Falcons this week "moved into a new phase of the seat-license program, opening sales to the general public after previously listing them to current season-ticket holders." At this point, all season-ticket holders "have met with sales representatives or declined invitations to do so." The Falcons "don't typically disclose" season-ticket sales and "wouldn't say what percentage of current season-ticket holders have bought seat licenses in the new stadium." Mercedes-Benz Stadium will have a seating capacity of 71,000, but some seats are "excluded from the PSL inventory, including those in suites, those in sponsorship deals and those withheld by the Falcons for visiting-team officials and various business purposes." The team has "declined to say exactly how many seats are in the PSL inventory." PSL prices "range from $500 to $45,000, depending on location and amenities" (ATLANTA JOURNAL-CONSTITUTION, 11/18).
