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Marketing and Sponsorship

Ronda Rousey Inks Endorsement Deal With Monster Energy; Defends UFC In Interview

UFC fighter Ronda Rousey "has added another major endorsement deal to her growing roster of sponsors," partnering with Monster Energy, according to Damon Martin of FOXSPORTS.com. Monster Energy "has become a mainstay with the UFC over the last few years with endorsement deals locked in with the promotion as well as individual deals with several fighters on the roster," including Donald Cerrone, Conor McGregor and Daniel Cormier. Over the last two years, Rousey "has inked deals with several notable brands, including Reebok and now Monster Energy, while also landing commercials and endorsement deals with Carl's Jr., Metro PCS and Buffalo Jeans by David Bitton" (FOXSPORTS.com, 11/6). In Australia, Angela Pippos notes UFC has made Rousey "very rich and very famous -- she has lucrative sponsorship deals, her face appears on billboards across the globe, she’s landed parts in Hollywood movies, appeared on all the primetime chat shows and has been referenced in rap songs" (THENEWDAILY.co.au, 11/11).

KEEPING HER GUARD UP: USA TODAY's Martin Rogers notes Australian politicians and child protection groups have said that minors "should be banned from attending UFC 193 this week­end." A crowd of "up to 70,000" is expected at Etihad Stadium on Saturday when Rousey faces Holly Holm. Rousey yesterday in an interview with a Melbourne TV station decided to "speak in defense of MMA." She said, "I don’t believe it is violent at all. I believe it is called martial arts for a reason. It is an art. It might look a little graphic; it doesn’t actually mean it is that dangerous. Most of the injuries in the sport are actually cosmetic" (USA TODAY, 11/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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