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Names & Faces: Gronkowski To Give Financial Tips Through Deal With Capital One

In Boston, Deirdre Fernandes reported Patriots TE Rob Gronkowski has signed a marketing deal with Capital One in which he will offer "financial tips and savings advice." The campaign, called, "#GRONKonomics," gives consumers "common-sense advise for managing money." Activation around the campaign will appear on Gronkowski's Facebook and Twitter feeds (BOSTON GLOBE, 11/2). FAST COMPANY's Dan Solomon noted there "actually is a rational basis in tapping Gronk to talk finance," as he "made headlines this summer when he revealed that he keeps his entire NFL salary in savings, living exclusively off his (lucrative) endorsements" (FASTCOCREATE.com, 11/2).

SPA DAYS: In Philadelphia, John George reported New Jersey-based Hand & Stone Massage and Facial Spa named U.S. women's national soccer team MF Carli Lloyd an endorser for the chain, which has locations in Pennsylvania, South Jersey and Delaware. The company "signed a three-year partnership" with Lloyd. She will be "featured in new Hand & Stone advertising, and will support social media efforts and make limited personal appearances for the company" (BIZJOURNALS.com, 11/3).

DRIVE RIGHT: La Liga club FC Barcelona F Lionel Messi has signed a two-year endorsement deal with India-based Tata Motors in a move to raise the automaker's "'cool quotient' across global markets." Tata, which makes Jaguar and Land Rover, is using the hashtag #madeofgreat as part of its Messi campaign (INTERNATIONAL BUSINESS TIMES, 11/3). Tata becomes the "first Indian brand endorsed" by Messi (ECONOMIC TIMES, 11/3).

NBA NEWS: Raptors F DeMarre Carroll and adidas confirmed that Carroll "has joined the brand" (SLAMONLINE.com, 11/3)....Harman Int'l Industries announced the launch of Signature Edition headphones named after Warriors G Stephen Curry, the first signature product under Curry's name since he signed with JBL in May. The headphones will feature a blue and yellow color scheme as a nod to the Warriors (Harman).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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