Menu
Marketing and Sponsorship

PGA Tour, Microsoft Sign Three-Year Deal Creating Advanced Tier Of Analytics

The PGA Tour and Microsoft have signed a three-year deal that will create a new advanced tier of golf analytics to be used across all of the Tour’s broadcast outlets and digital devices. Financial terms of the deal were not disclosed, but Microsoft and the Tour will create a new technology platform that will incorporate the Tour’s video library and ShotLink statistical data to develop more advanced analytics. The deal also includes some traditional sponsorship elements such as a media buy and tournament activation. “Microsoft will be working to build out an engine that will take a look at the vast pool of ShotLink data that we have been assembling since 2001 and will be creating an interface to deliver it in a much more compelling manner,” said PGA Tour Senior VP/Media Business Development Norb Gambuzza. The deal makes Microsoft the official operating system, official analytics partner and official office productivity software partner of the PGA and Champions tours. “Through its collaboration with CDW on ShotLink, the PGA TOUR has been on the cutting edge of technology innovation and real-time insights around historical information, drives, putts and course conditions for golf fans everywhere,” Microsoft CMO Chris Capossela said in a release. “We believe the TOUR’s commitment to our Windows 10 platform and Microsoft Cloud offerings will enable fans and broadcasters to access ShotLink and other PGA TOUR content in ways that have not been previously possible across all digital devices.” Microsoft and the PGA Tour will begin rolling out the new analytics later in the '15-16 season, which began earlier this month. "The new product will produce all kinds of relevant statistical information,” Gambuzza said. He added everything is expected to be "up and running" by the middle of next year. The deal adds to Microsoft’s sports sponsorship portfolio that includes the NFL, NASCAR, MLS and various pro sports teams.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/10/28/Marketing-and-Sponsorship/PGA-Tour-Microsoft.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/10/28/Marketing-and-Sponsorship/PGA-Tour-Microsoft.aspx

CLOSE