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SBD/October 27, 2015/NBA Season Preview
Power Up: Cavaliers, Pacers Providing Fans With Mobile Charging Stations
Published October 27, 2015
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REVENUE GENERATOR: Each table costs north of $3,000, and each locker is in the $5,500-6,000 range. Fans do not pay for the service, but teams still generate revenue by branding the stations. The Cavs’ tables, for example, are sponsored by FirstEnergy. There is no limit on the amount of time someone can charge their device, but a soon-to-be-implemented technology will allow for just six minutes of power until users answer sponsor-created survey questions, at which point 45 minutes will be tacked on. This data greatly increases the value to the sponsors, Walke said, as does the fact that those using the tables will be keeping a close eye on their devices, and the sponsor-branded surface consequently.
GROWING TREND: As recently as ‘12, gochargenetworks did not have any charging stations in sports venues, but its units are now in 27 MLB ballparks, seven NFL stadiums, four NBA arenas and one NHL facility. The PGA Tour and USTA have also bought in, using gochargenetworks products for signature events such as the PGA Championship and U.S. Open Tennis Championships, as have college programs, including Ohio State football. Walke said that the company expects to continue expanding significantly and has many deals in the works, including ongoing conversations with upward of a half dozen NBA teams and “very active” discussions with race tracks.