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NBA Season Preview

Stephen Curry Renews Partnership With Muscle Milk, Will Star in Spots Early Next Year

Muscle Milk announced it has renewed its partnership with Warriors G Stephen Curry through '18. Terms of the deal are undisclosed, but Curry appear in a national TV campaign in early '16. He also will take part in retail programs, point-of-sale materials, media opportunities and integration into local and national activations. The brand also released a limited-edition Stephen Curry bottle exclusively in the Bay Area with plans to national next year. Curry has been with the company since '13. The Muscle Milk extension is the latest addition to Curry's sponsorship portfolio. He earlier this week appeared in an ad promoting Apple's iPhone 6s, while Under Armour last week debuted its latest round of commercials starring the '14-15 NBA MVP (THE DAILY). Meanwhile, "Jeopardy" last night used Curry as the basis for a category called "Steph Curry Dishes." The answers included, "Steph dishes out thank yous to cafeteria workers who he thinks have made a special meal for him in an ad for this network," and "If Steph dishes out 10 assists along with collecting 10 points and 10 rebounds in a game, he achieves this coveted feat" ("Jeopardy," 10/26).

INCREASED CREDIT LIMIT: The Warriors and American Express have announced a multiyear sponsorship deal making AmEx the official card of the team, a designation it also has with the NBA. AmEx joins the Warriors Gold Alliance group, a partnership made up of key sponsors. The other Gold Alliance partners are City National Bank, Ignite Farm, Kasier Permanente, The Clorox Company and arena naming-rights partner Oracle (Warriors).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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