Avocados From Mexico Making Return Trip To Super Bowl With First Quarter Ad

Avocados From Mexico is "returning to the Super Bowl with a spot during the early part of the game," according to Jessica Wohl of AD AGE. Company President Alvaro Luque said that the 30-second spot "is set to run during the first commercial break after kickoff." Avocados From Mexico aired its first Super Bowl ad in last season's game, and Luque said, "The results were great. We had a fantastic February coming out of the Super Bowl. That was the right measure to see if we were doing things right." Wohl notes the company is "again working with GSD&M on the spot and with Havas Media on buying and execution." Luque said that the company is "doing consumer testing of early versions of four different Super Bowl ads," including ads both with and without celebrities. He added that the ideas "are all very different from each other but all work off the message the group wants to reinforce, which is the year-round availability of the fruit" (ADAGE.com, 10/21).