SBD/October 15, 2015/Media

NFL, Fantasy Football Help ESPN Set New ComScore Unique User Record In September

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ESPN in September set a new comScore sports category record with 94.4 million unique users in multiplatform digital reach, a total fueled in part by the return of the NFL regular season and fantasy football. The figure, a marked reversal from a relative decline for ESPN over the summer, was the 19th consecutive month it has led the category, and the third straight September it has set a new comScore record. The prior high-water mark was ESPN's 93.97 million uniques in January of this year. ESPN has now set five new reach marks since June '14. Its consumption figures of 109.3 average minutes per user and 10.3 billion minutes of total time spent were also new category marks. The NFL continued its own seasonal jump, adding more than 12 million uniques from its August total and rising to third on the list in September with 63.8 million uniques. College sports and recruiting destination 24/7 Sports, part of CBS Sports' digital rollup, also extended its recent tear, setting a new company mark with 18.1 million uniques, more than 3 million uniques ahead of its prior record set just the month before.

RANK SITE
UNIQUES
(000)
1) ESPN
94,382
2) Yahoo Sports-NBC Sports Network*
74,173
3) NFL Internet Group
63,768
4) Fox Sports Digital-Sporting News Media
60,856
5) CBS Sports**
59,159
6) USA Today Sports Media Group***
52,428
7) Bleacher Report-Turner Sports Network^
49,155
8) SB Nation
45,235
9) MLB
34,753
10) Sports Illustrated sites#
28,520
11) MSN Sports
16,451
12) Deadspin.com
11,859
13) Active.com sites
9,552
14) WWE
7,110
15) NHL Network
6,903
RANK SITE
TOTAL TIME SPENT
(MINUTES)
1) ESPN
10.31 billion
2) Yahoo Sports-NBC Sports Network*
6.5 billion
3) NFL Internet Group
3.28 billion
4) Fox Sports Digital-Sporting News Media
1.2 billion
5) CBS Sports**
1.81 billion
6) USA Today Sports Media Group***
805 million
7) Bleacher Report-Turner Sports Network^
1.4 billion
8) SB Nation
339 million
9) MLB
2.15 billion
10) Sports Illustrated sites#
297 million


NOTES: * = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes 24/7 Sports. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes NBA.com, NCAA.com and WNBA.com. # = Includes 120 Sports, National Football Post and the FanSided Network.
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