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Magic, NBA Looking To Leverage Trip To Brazil To Make Business Inroads There

The Magic's NBA Global Games trip to Brazil this week offers the team and the league a chance to "make deeper business inroads" in the South American country, according to Josh Robbins of the ORLANDO SENTINEL. The trip "will demonstrate how serious the Magic and the NBA are about tapping into the Brazilian market." The visit "will include community-service events and will culminate in an exhibition game Saturday against Flamengo." Brazil already is an "important component of the Magic's tourism ticket-sales efforts." Magic CEO Alex Martins said that last January and February -- the prime summer-vacation months for Brazilians -- the Magic "played several regular-season games at Amway Center that each drew more than 2,000 ticket-buying fans from Brazil and one game that drew about 3,000 fans from Brazil." The Magic "have attempted to develop relationships with Brazilian tour operators and destination management companies in recent years." The franchise recently sent a "couple of its employees to a tour-operator convention in Brazil." Soccer "clearly is Brazil's most popular sport, but NBA officials want basketball to become the undisputed second-most popular sport." In a "pure basketball sense, the Magic would be better off if they played an NBA team in Brazil instead of a Brazilian team" on Saturday. However, in a business sense, playing a Brazilian team "should enhance the Magic's profile in the country, partly because the Magic won't have to share the spotlight with another NBA team." Magic execs have for a year now "been trying to develop relationships with major Brazilian companies to attract new sponsors." Martins "envisions a day when Brazilian companies can promote themselves to Brazilian visitors attending games at Amway Center" (ORLANDO SENTINEL, 10/15).

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