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Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jessica Wohl noted Ball Park jerky's latest marketing push "includes a partnership" with SEC Network, which IPG Mediabrands' BPN "helped pull together." Brand messaging "will be integrated into some of the announcers' play-by-play." Tyson Foods VP & GM/Emerging Brands Group Tim Smith said that an announcer, for example, "might say 'dried to be tough, flame grilled to be tender' during appropriate in-game opportunities, such as when a player does something tender like helping a player up." The tie-in "goes with football under the SEC Network deal, a switch from Ball Park's roots" (ADAGE.com, 10/12).

DRIVING TO THE LANE: NBA China and Dongfeng Nissan today announced a multiyear sponsorship deal that makes the joint venture the official automotive partner of NBA China. Dongfeng Nissan will showcase its lineup of vehicles during NBA China's marquee events, including NBA Global Games China. The brand also will bring NBA players to China for appearances. Dongfeng Nissan lined up a strong presence for Hornets-Clippers games this past Sunday in Shenzhen and tomorrow in Shanghai, with on-court activation and in-arena car displays (NBA China).

START YOUR ENGINES: Hulman & Co. CEO Mark Miles noted Honda and Chevrolet have not yet renewed their agreements to return as IndyCar engine providers, but added, "This week we're scheduling the time to go back to Detroit or them to come down here to see if we can get that one done. I just don't think there's any roadblock to getting those done" (USA TODAY, 10/13).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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