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Marketplace Roundup

ESPN.com's Bob Pockrass reported NASCAR team co-owner and driver Michael Waltrip "still plans to run" the '16 Daytona 500 despite the recent announcement that Michael Waltrip Racing would shut down after this season. Waltrip, who has won the Daytona 500 twice, announced in April that he would "attempt to make his 29th start in the sport's biggest race with sponsorship from Maxwell House." Waltrip yesterday said that the Maxwell House deal "is still on and he plans to put on the helmet to compete next February." Pockrass noted Waltrip "could field the car himself -- the process of shutting down MWR will take until April -- or bring the sponsorship to another team that fields Toyotas" (ESPN.com, 10/7).

PACKER'S PACT: In Green Bay, Richard Ryman reports Wisconsin-based Prevea Health and Packers QB Aaron Rodgers have "renewed their endorsement agreement for an additional four years." Terms of the deal "were not disclosed." Rodgers "first signed with Prevea" in '12, and they "recently launched a campaign that focuses on helping people map out health plans that focus on wellness and prevention" (GREEN BAY PRESS-GAZETTE, 10/8).

WHITE LIGHT: Texas-based United American Insurance Co. has signed Pro Football HOFer Randy White to an endorsement deal. White will help promote the company's insurance products and will be featured in ads to aid in United American's independent broker recruiting goals (United American).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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