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MLB Marketing Notes: Budweiser's Hockey Gadget Can Be Programmed For Blue Jays

ESPN.com’s Darren Rovell noted Budweiser Canada has expanded the ability of its Red Light hockey promotional product, and the light can now be programmed to “go off” each time a Blue Jays player hits a home run in the playoffs. It also can "play ‘Take Me Out to the Ballgame’ during the seventh-inning stretch.” Budweiser Canada launched the program in ‘13 to “allow fans who are watching hockey games at home to experience what is a staple of the arena experience.” The Red Light "is Wi-Fi-enabled and hooked up to an app" (ESPN.com, 10/7).

SUPERMARKET SWEEP: In Chicago, Channick & Janssen note supermarket chain Jewel-Osco “unabashedly jumps on the bandwagon whenever a local team makes it to the postseason, flooding the majority of its stores with prominently displayed and relatively inexpensive merchandise.” On the heels of the Cubs’ NL Wild Card win last night, the chain “plans to stock its stores with Cubs novelty items and T-shirts by this weekend, in time” for the team's NLDS against the Cardinals. Jewel-Osco Communications Manager Mary Frances Bragiel said that if the Cubs win the pennant, Jewel-Osco “will have National League Champion shirts in its stores within two days.” If the Cubs win the World Series, the supermarket chain “will be ready with World Series Champion shirts the following day” (CHICAGOTRIBUNE.com, 10/8).

AMERICAN INGENUITY: Boathouse Sports has partnered with Rangers 1B Mike Napoli to market American flag shorts to the public. Napoli made this style of shorts popular by wearing them during pregame warmups. All of the proceeds raised from the sale of the shorts will go to the St. Jude Children’s Research Hospital and the Brady’s Bunch Lacrosse Program for pediatric cancer research. The design incorporates an image of the state of Texas, the year '15 and Ranger manager Jeff Banister's mantra #NeverEverQuit (Boathouse).

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