Putnam Investments Agrees To Deal With Celtics That Includes Apron Signage

The Celtics have signed a deal with Putnam Investments that puts the company’s name on the legendary parquet floor in front of both team benches. It is the first apron signage deal for the Celtics, as they now join the ranks of about half of the NBA’s 30 teams with apron floor deals. Putnam is a new sponsor of the team. Financial terms of the multiyear deal were not disclosed, but the floor apron deals are among the most valuable areas of inventory for NBA teams and typically command seven figures. The deal also includes in-arena branding, including entitlement of the courtside Putnam Club, basket stanchion, and broadcast and digital advertising.