SBD/September 23, 2015/Marketing and Sponsorship

NFL Has 32 League-Wide Partners This Season, Including New Auto, Yogurt Brands

The NFL this season has 32 league-wide category sponsors, including new brands in the auto and yogurt categories. Hyundai this season begins a four-year deal with the league. The automaker replaces GM, which had been the NFL’s official auto brand since ’01. Dannon, which began running Super Bowl spots in ’12, begins the first year of its league-wide deal after signing on in July '14. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '14 season (THE DAILY).

SPONSOR CATEGORY
SINCE
Gatorade (PepsiCo) Isotonic beverage
'83
Visa Payment systems services
'95
Campbell’s Soup Soup
'98
FedEx Worldwide package delivery service
'00
Frito-Lay (PepsiCo) Salted snack/popcorn/peanuts/dips 
'00
Mars Snackfood Chocolate/non-chocolate confectionery
'02
Pepsi (PepsiCo) Soft drinks
'02
Dairy Management Inc. Dairy/milk/yogurt/cheese
'03
Bridgestone Tire
'07
Gillette/Head & Shoulders/
Vicks/Old Spice (Procter & Gamble)
Health/beauty/household products brands
'09
Verizon Wireless telecommunication service
'10
Barclays Affinity card/rewards program (NFL Extra Points)
'10
Papa John’s Pizza
'10
Castrol Motor oil
'10
Anheuser-Busch Beer
'11
USAA Insurance/military appreciation
'11
Bose Home theater system
'11
Courtyard by Marriot Hotel
'11
Xbox (Microsoft) Video game console/interactive video entertainment console
'11
Quaker Oats (PepsiCo) Hot cereal
'12
Tide/Duracell (Procter & Gamble) Household cleaning/battery power
'12
Lenovo Computers (desktop, laptop and computer workstations)
'12
McDonald's Restaurant
'12
SAP Cloud software solutions/business & business analytics software
'12
Surface/Windows (Microsoft) Sideline technology/tablet/PC operating system
'13
CoverGirl (Procter & Gamble) Beauty
'13
Zebra Technologies Player-tracking technology
'14
TD Ameritrade Personal investing/online brokerage/wealth management
'14
Extreme Networks WiFi analytics provider
'14
Nationwide Insurance Insurance
'14
Hyundai Auto
'15
Dannon Yogurt
'15

 

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