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Marketing and Sponsorship

Marketplace Roundup

EA Sports today released its "FIFA 16" video game, and USWNT F Alex Morgan said it is a "really great honor" to appear on the cover of the game alongside Barcelona F Lionel Messi. Morgan is the first female player to appear on the cover, and she said it is "really cool EA is backing us with the FIFA game." The U.S. women's team is featured in the game, and Morgan noted the  “casual fan now is going to get to know us much better, they’re going to get to see more names and faces and we’re just going to be more recognizable” (“SportsCenter,” ESPN, 9/22).

SUN VOLT: In S.F., David Baker reports local solar leasing company Sunrun yesterday called on the MLB Giants to "dump Pacific Gas and Electric Co. as a sponsor" in the "latest salvo in a bitter fight between the solar industry and California utilities." Sunrun in a letter suggested the team drop its longtime sponsor because the utility company "misleads customers by advertising its commitment to renewable power while urging state regulators to impose a new monthly charge on homeowners who install solar arrays." The Giants "did not immediately respond to a request for comment" (S.F. CHRONICLE, 9/22).

WATCH IT FLY: Luxury watch brand Tag Heuer last night announced Marlins RF Giancarlo Stanton as its latest celebrity endorser. The announcement was made at the brand's Miami Design District boutique. Stanton joins tennis players Maria Sharapova and Kei Nishikori, NHL Rangers G Henriq Lundqvist and Real Madrid MF Cristiano Ronaldo as endorsers of the Swiss company (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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