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SBD/September 18, 2015/Game Changers
Keep In Touch: Alyssa Milano Discusses Growth Of Her Sports Apparel Line
Published September 18, 2015
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CHANGING THE MARKET: Milano said that one of the most rewarding things about the experience is seeing how the market has changed since Touch’s debut. Milano: “It’s a market that was always there, was being ignored and we were able to fill that void.” Milano said she accompanied G-III to every stadium to pitch her product. “I went because I didn’t want a salesman representing what this line was all about with the buyers,” she said. “I needed to sit there and tell them how passionate I was about this and how I promised them there were women out there who were going to buy these clothes.” Milano said that the brand is adding products that include plus size, maternity wear and cold-weather accessories. In addition to women’s wear, she would like to see Touch produce a men’s line. “There’s a place for licensed fan apparel to sell in boutiques,” Milano said. “That’s where I’d like to focus men’s on.”