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Marketing and Sponsorship

FanDuel Signs Dan Patrick As First Spokesman, Will Sponsor All Of Broadcaster's Outlets

Dan Patrick "has signed an endorsement deal with FanDuel," which will "support all the broadcaster’s media outlets," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Patrick "is the company’s first big personality and spokesman." Competitor DraftKings "was an advertiser on Patrick’s radio show, which included live reads, but this is a more comprehensive relationship." The deal, "which sources said is seven figures and for three years plus options, will see FanDuel sponsor Patrick’s daily radio show, its TV simulcast on NBCSN, along with his 'Sports Jeopardy' show." Patrick "is expected to do radio and TV ads for FanDuel, and the deal affords Patrick an opportunity to buy equity in the daily fantasy site" (SPORTSBUSINESS JOURNAL, 9/7 issue). Meanwhile, in N.Y., Gregory Bresiger cited American Express' Spending & Saving Tracker data as showing that roughly 25% of the U.S. population, "including millions of women, are getting ready to play fantasy football." The company said that 74.7 million Americans "plan to participate in fantasy football this year," spending $4.6B. The Fantasy Sports Trade Association said that nearly 57 million people age 12 and above in the U.S. and Canada "played fantasy sports" in '14. Fantasy players "are projected to spend an average of $107 each on fantasy leagues." AmEx also "listed the most popular fantasy football league portals," with ESPN garnering 54%, Yahoo! Sports getting 40% and CBS Sports getting 29% (N.Y. POST, 9/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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