Menu
Marketing and Sponsorship

Ole Miss' Extension With Nike Will Net School "More Than Double" Previous Annual Fee

Ole Miss AD Ross Bjork yesterday announced that the school and Nike have "agreed to a 12-year extension of its current contract to be the official apparel provider" for athletics, according to Jeffrey Wright of the Jackson CLARION-LEDGER. Nike previously paid Ole Miss $1.9M annually "to be the exclusive provider." Bjork said this extension will “more than double” the $1.9M figure. Additionally, Ole Miss will "no longer have to spend cash for apparel provided by Nike." Bjork: “Under the previous agreement ... we spent about $775,000 of cash towards product each and every year. Our new agreement actually eliminates the cash-spending portion of our contract" (Jackson CLARION-LEDGER, 9/1).

WHAT A HOOT: Temple yesterday announced a 10-year extension with Under Armour, which will see the brand provide uniforms, apparel and footwear to all 19 of Temple's varsity sports. UA also will have a larger presence on campus, including a concept store opening this fall that will carry school apparel (Temple). In Philadelphia, Marc Narducci cited sources as saying that the deal "is worth" $30M. The sources said that the previous five-year deal totaled $1.5M, so the extension is "for 10 times that amount." UA Senior Manager of Global Communications & Entertainment Danielle Daly noted that the brand "has relationships" with more than 40 D-I schools, 31 of which "are all-sports deals" (PHILLY.com, 8/31).

ON TOP OF THE WORLD: Western Kentucky and Russell Athletic yesterday announced a five-year, $3.5M renewal of their apparel deal. The partnership runs from July 1, 2016 through June 30, 2021. Russell has been an official partner of WKU since '07 (WKU). The BOWLING GREEN DAILY NEWS noted Russell will "continue providing WKU with uniforms, as well as sideline, workout and travel apparel." The last deal, which began in '11, "runs through the upcoming school year" and was worth $1.735M. A redesign of WKU's football uniforms, "as well as other teams, will be part of the new extension." WKU AD Todd Stewart said the school will "maintain the integrity of the brand" and will not take uniform overhauls to the extreme, but that Russell Athletic will try some new things (BGDAILYNEWS.com, 8/31).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/09/01/Marketing-and-Sponsorship/Ole-Miss.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/09/01/Marketing-and-Sponsorship/Ole-Miss.aspx

CLOSE