Menu
Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Steven Perlberg notes DraftKings is "launching a new ad campaign to gin up fan interest" as the '15-16 NFL season gets under way. The new advertisements, "voiced by actor Edward Norton," first aired Sunday on Fox during Texans-Saints. Under the slogan “welcome to the big time,” the ads "depict DraftKings users transfixed as they adjust their line-ups, or in fits of joy as their respective players perform well." DraftKings CEO & co-Founder Jason Robins said that spending on advertising as the regular season begins "is important in hooking people on DraftKings early." The company also "makes a marketing push during the middle of the season, as people’s teams in private leagues with their friends begin to underperform." The five new ads voiced by Norton "were made by Butler, Shine, Stern & Partners, DraftKings’ new ad agency." DraftKings said that more ads "will appear later in September" (WALL STREET JOURNAL, 8/31).

SCHILL-BIDDING: In N.Y., Claire Atkinson noted Airbnb has "overturned its call and tossed" ESPN's Curt Schilling from a Sept. 2 “sleepover” at Fenway Park. A company spokesperson said, "We have ended our partnership with him, effective immediately. Our partnership with the Red Sox and our Night At Fenway Park event will move forward as planned" (N.Y. POST, 8/30).

GIRL POWER: In Philadelphia, Dan Norton reported USWNT F Carli Lloyd "recently teamed up with Xfinity to advertise its Triple Play Bundle package for TV, Internet and Phone" (BIZJOURNALS.com, 8/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/08/31/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/08/31/Marketing-and-Sponsorship/Roundup.aspx

CLOSE