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Marketing and Sponsorship

Marketplace Roundup

ESPN CHICAGO's Jeff Dickerson reported the Bears "have filed for the trademark to the phrase, 'Vamos Bears,'" in a push to further connect with their Hispanic fan base. The organization's "Vamos Bears" platform was conceived in '13, "when the club began participating in various community events and league-wide initiatives, such as Hispanic Heritage Month." The Bears also host an annual "Vamos Bears Day" at training camp (ESPNCHICAGO.com, 8/25).

THE GUESS HOOSIER: In Indianapolis, Anthony Schoettle reports Indiana Univ.'s eight-year, $53.6M apparel deal with adidas is worth "even more" than AD Fred Glass "expected to score when school officials started down this road a year ago." Glass said that his eyes "were opened after the school hired Chicago-based Navigate Research last year to do a year-long study of the school’s brand value." Based on the research, IU officials "asked for a more valuable apparel deal than they previously thought they could get." The agreement "also includes a marketing commitment" in which adidas will "co-brand with IU Athletics in marketing campaigns" (INDIANAPOLIS BUSINESS JOURNAL, 8/24 issue).

JOIN THE SCRUM: In Australia, Nick Walshaw reports 49ers RB and former National Rugby League player Jarryd Hayne could earn a "staggering" $8.59M annually in endorsement deals if he makes the team's final roster. Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman said that apart from becoming the face of "energy drinks and sports cars," Hayne could also ink deals with Australian companies involved in the U.S. market such as Qantas, Foster's and Outback Steakhouse (Sydney DAILY TELEGRAPH, 8/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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