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Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Josh Cooper reported Bridgestone "will no longer continue its partnership" with the Mark Messier NHL Leadership Award through its new sponsorship with the NHL. The award has been given since the '06-07 season, and Bridgestone was "the award’s title sponsor." As of now, "no new title sponsor has been announced" (SPORTS.YAHOO.com, 8/19).

KING OF ALL (SOCIAL) MEDIA: ESPN.com's Darren Rovell cited data from social media endorsement evaluation firm Opendorse as indicating that a tweet from Cavaliers F LeBron James "has the highest value of any U.S. athlete." Each tweet from James, who has 23.2 million followers, "has a media value of $139,474." Rounding out the top five athletes whose single tweet would provide a company's product or service the most value "are Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290)" (ESPN.com, 8/19).

WHOSE TECH ARE YOU WEARING? The WALL STREET JOURNAL's Ray Smith reports Ralph Lauren "plans to launch a smart shirt for men embedded with sensors that read vital signs," and then "streams that information to an app" that will generate customized workout programs. Ralph Lauren "teamed up with OMsignal, a Montreal-based maker of wearable-technology products." The PoloTech shirt "made its debut last year at the U.S. Open tennis tournament worn by several ball boys and during practice by player Marcos Giron but wasn’t available to the public." The $295 shirt "will go on sale Aug. 27" on the company’s website, at its flagship store in N.Y., and at the U.S. Open (WALL STREET JOURNAL, 8/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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