ESPN in July led monthly comScore sports rankings of multiplatform digital reach for the 17th consecutive month, but its total of 71.6 million unique visitors represented its fourth consecutive decrease, and its lowest figure since May '14. ESPN's slide extends a marked reversal from a torrid stretch in which it set four separate comScore sports category records between June '14-January '15. However, ESPN's consumption totals did edge up slightly from June, rising to 82.1 minutes per user during July and again leading the category. Meanwhile, MLB posted a new company best during July with a reach total of 42 million uniques, fueled in part by events around the league's All-Star Game and non-waiver trade deadline. It also ranked second in the category behind ESPN in consumption with more than 2.5 billion minutes in total time spent. The July totals are the last before an expected audience onslaught in the category from the return of fantasy football and regular football coverage in August and September.
| RANK |
SITE |
UNIQUES (000)
|
| 1) |
ESPN |
71,583
|
| 2) |
Yahoo Sports-NBC Sports Network* |
52,762
|
| 3) |
Fox Sports Digital-Sporting News Media |
50,730
|
| 4) |
Bleacher Report-Turner Sports Network** |
47,703
|
| 5) |
USA Today Sports Media Group*** |
45,422
|
| 6) |
MLB |
42,040
|
| 7) |
SB Nation |
40,202
|
| 8) |
CBS Sports^ |
37,441
|
| 9) |
NFL Internet Group |
29,336
|
| 10) |
Sports Illustrated sites# |
24,480
|
| 11) |
MSN Sports |
13,822
|
| 12) |
Active.com sites |
11,345
|
| 13) |
Deadspin |
10,369
|
| 14) |
WWE |
7,395
|
| 15) |
theScore Inc. |
6,610
|
| RANK |
SITE |
TOTAL TIME SPENT (MINUTES)
|
| 1) |
ESPN |
5.874 billion
|
| 2) |
Yahoo-NBC Sports Network* |
2.225 billion
|
| 3) |
Fox Sports Digital-Sporting News Media |
1.57 billion
|
| 4) |
Bleacher Report-Turner Sports Network** |
1.4547 billion
|
| 5) |
USA Today Sports Media Group*** |
553 million
|
| 6) |
MLB |
2.529 billion
|
| 7) |
SB Nation |
362 million
|
| 8) |
CBS Sports^ |
789 million
|
| 9) |
NFL Internet Group |
490 million
|
| 10) |
Sports Illustrated sites# |
237 million
|
NOTES: * = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes NBA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes 24/7 Sports. # = Includes 120 Sports, National Football Post and the FanSided Network.
