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Marketing and Sponsorship

Yuengling Evaluating Extension Of NASCAR Team Deal; Childress Confident Pact Paying Off

Yuengling has sponsored Richard Childress Racing's No. 3 Chevy in the NASCAR Xfinity Series since '14, but company President Dick Yuengling on Thursday said that the brewer's deal "is being evaluated" heading into the '16 season, according to Chuck Curley of the Pottsville REPUBLICAN & HERALD. Yuengling said of the deal to sponsor the RCR entry driven by Ty Dillon, "We’ll see. It’s very expensive." RCR Owner Richard Childress, who appeared Thursday at Yuengling's HQ alongside Dillon as part of a promotion, believes that the sponsorship "has delivered its intended goal and hasn’t dismissed Yuengling as a potential Sprint Cup sponsor." He said, "What we’ve been able to do is make the name more recognizable in the South. When you’re down south, where it’s new to them, and you can promote it, it’s a great feeling. Hopefully, this relationship goes on for many years" (Pottsville REPUBLICAN & HERALD, 8/7).

GETTING DRAFTED: Furniture Row Racing announced that it has entered into a four-race agreement to carry the DraftKings logo as an associate sponsor on Martin Truex Jr.’s No. 78 Sprint Cup Chevy. The partnership debuts at Sunday's Cheez-It 355 race at Watkins Glen. The remaining races for the partnership have yet to be determined. DraftKings is the exclusive daily fantasy partner of NASCAR (FRR).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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