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Canadiens Raise Season-Ticket Prices As Much As 24% To Reflect "Real Market Value"

Canadiens season-ticket holders who "sit in the nosebleed blue section have reason to be upset," as tickets have "suddenly gone up" 24% in price, according to Stu Cowan of the MONTREAL GAZETTE. There will also be a "significant raise in ticket prices for the other two sections in the upper bowl of the Bell Centre, with grey seats going up" about 20% and whites seats about 10%. Tickets in the lower bowl will "see price increases" of about 3%, while the "limited number of tickets in the 'family section' will remain" at $21 (all figures Canadian). A pair of season tickets in Section 103 in the lower bowl for '15-16 "will cost $13,895.57." Canadiens Senior VP/Communications Donald Beauchamp said, "Our people felt that it was appropriate to make the adjustments based on the real value on the market. A 25-per-cent number might look like a lot, but at the end of the day it’s about $6 or $7 more per ticket." He added, "The value of those tickets did not reflect their market value." Beauchamp said that the Canadiens "have a capacity of 21,287 at the Bell Centre, with 15,000 of the seats sold as season tickets." The Canadiens "make another 4,000 seats per game available to the general public, while the rest are in corporate suites" (MONTREAL GAZETTE, 8/6).

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