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DC United Hires Populous To Design 20,000-Seat Stadium On Buzzard Point Site

DC United has "hired an architect and surveyed potential corporate ticket buyers about seating preferences as it moves forward with plans to build its new stadium" in Southwest DC, according to Jonathan O'Connell of the WASHINGTON POST. K.C.-based architecture firm Populous, which designed Camden Yards and Nationals Park, will also "design the United stadium after the team signed the firm in late July." The firm was "considered a likely choice because of its work on behalf of the team a year ago, when Populous produced renderings of a possible stadium on Buzzard Point for the team to use in marketing materials." Populous Senior Principals Jon Knight and Joe Spear said that they "wanted to create a stadium that would bring fans close to the action." Spear said he wants it to offer an intimacy that could feel "intimidating for the opposing teams." Spear said that the United design "will be distinct from Nationals Park in part because of the importance of connecting to the neighborhood around it." Knight and Spear said that they "did not know if development of ancillary buildings for restaurants, shops and possibly a hotel along Half Street SW, which are included in the stadium plan, would be erected with the stadium or later." O'Connell notes many other details of the United stadium "are still being worked out as well, including how many seats it would have -- somewhere around or above 20,000 -- and how seating areas would be configured and sold." The club "sent a lengthy survey to local corporations and businesses recently asking about stadium preferences" to "firm up its plans." Survey respondents "were asked to rank the importance of parking, in-stadium restaurants, tailgating space and amenities such as 'local and craft brewery beverage' choices, mobile food ordering, child care facilities, wireless Internet and post-game entertainment such as concerts or fireworks" (WASHINGTON POST, 8/3). DC United COO Tom Hunt said that Legends Global Planning has been hired as the owner's rep for the stadium project after CSL Int'l, its sister company, completed market research for the team. Meanwhile, the club is working with N.Y.-based agency Red Peak on a re-branding campaign tied to the $300M facility. The team's new marks will be unveiled in December. Hunt said, "This entire project is a transformative process that will take DC United to the next level" (Don Muret, Staff Writer).

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