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Fresno State Will Work With Nike To Elevate Its Brand On National Level

Fresno State "will get a boost from Nike in its efforts to expand and elevate" its brand on a national level, as school officials are working with the company to create uniforms and apparel that has a "very good chance to catch the eye of the players and fans and pique the curiosity of recruits," according to Robert Kuwada of the FRESNO BEE. Fresno State football coach Tim DeRuyter said, "They’re going to be designing and putting together new stuff for next year. They have a design team that kind of plans out for the year uniform combinations and who you play." Fresno State AD Jim Bartko said that the school is "in the early stages of a project that could take 12 to 18 months to complete." Kuwada noted Fresno State this fall "will have the same uniform combinations" as last year, with helmets in red, black, white and chrome; jerseys in red, black, blue and white; and pants in red, black, blue, white and a light gray. However, all of the university's athletic programs "could be very well dressed in the future with more and more dynamic options, with input coming from players, coaches and fans." Bartko: "It’s not something you can just do overnight. But we’ll look at our scripting, we’ll look at our colors we wear on game days and we’ll look at all of that." He added, "You have to be who you are. We have traditions. We have the bulldog, we have the green ‘V’ and we’re going to be who we are. We’re going to be what our players want, what our fans want. We’ve made great strides here, but we’ll see some steps in the next couple of years" (FRESNO BEE, 7/30).

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