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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "chose to stick with a look that ASU fans and players have grown accustomed to" since '11. adidas Global VP/Team Sports Mark Daniels said, "They had very clean, bold looks that had some DNA that was very authentic to their school. We wanted to stay true to what the university's North Star was. And of course, we have elements that are very, very different." Joseph reported adidas "did the uniform redesign on a much shorter timetable than what the company is used to." Daniels: "These are usually 18- or 24-month conversations to just update something, and that's with an existing partner. We didn't have that period of time, and this got done very late in 2014. So, we were in a hurry-up offense." Joseph noted the uniforms "retained the fonts, 'PT42' crest and similar sleeve stripes from recent designs," but adidas "looked to enhance those components with a glossier, metallic accent." A larger pitchfork logo has also "been added to the pants." Daniels "did not rule out the potential for new alternate uniforms and ways to honor ASU's past, specifically Pat Tillman." Those decisions "will come from ASU" (AZCENTRAL.com, 7/30).

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