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Marketing and Sponsorship

Wasserman Media Group Using Image Recognition Company With Sports Clients

Wasserman Media Group has partnered with Nervve, a video and image recognition technology company, to exclusively use Nervve visual search products with its sports and entertainment clients. Originally developed for military and intelligence-based uses, Nervve's technology allows for the ability to scan for a specific object, logo or scene in a matter of minutes instead of days or weeks, allowing for rapid measurement and analysis of marketing efforts. "We are perfectly positioned to combine our current research capabilities and comprehensive consulting services with their technology to provide brands and properties a truly holistic partnership measurement offering," said WMG Senior VP/Consulting John Harper.

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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