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Marketing and Sponsorship

Aw Shucks: Nebraska Unveils Bold Alternate Adidas Uniforms For Northwestern Game

The Univ. of Nebraska and adidas today unveiled the new Primeknit Husker Bold alternate football uniforms, which will be worn Oct. 24 for a home game against Northwestern. Centered around a black colorway, the new look features metallic red numbers with a forged steel outline, combined with a modernized, metallic version of the classic Nebraska stripes that accent the jersey and pants. Additional detailing includes an oversized, bold “N” logo that is integrated into the pant stripe to match the logo on the helmet, and the “Huskers” team moniker is woven into the fabric on the side of the jerseys. Rounding out the new look is the new Husker Bold alternative black matte shell helmet, featuring metallic red logos, stripes and player numbers on the back -- identical to the jersey, and a metallic red facemask (NU). ESPN.com's Brian Bennett writes NU has "one of [the] most classic (and classy) uniform looks in college football," but the school has not been "afraid to mix things up every once in a while in recent years" (ESPN.com, 7/23). In Lincoln, Steven Sipple writes plenty of NU fans "would like to see no uniform changes at all." Sipple: "I'm open to the idea of NU rolling out alternate uniforms for two or more games." But there is a "balance to be struck." NU should "strive to maintain its identity, proudly and carefully cultivated over decades, while giving credence to the current college football culture" (Lincoln JOURNAL STAR, 7/23). 

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