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Marketing and Sponsorship

Marketplace Roundup

In Charlotte, Erik Spanberg reported Novant Health "made a crucial last-minute commitment to sponsor the local organizing campaign to raise" as much as $6M for the city to host the '17 NBA All-Star Game. The city of Charlotte, the Hornets and the Charlotte Regional Visitors Authority committed $5.9M in "private and public services and money to host the NBA." The Hornets, the authority and the Charlotte Sports Foundation "have set a goal of netting" $1.5M from "corporate packages including tickets and hospitality at the all-star game, the Saturday night skills competition, the NBA All-Star Jam Session fan festival and other events." Novant will "be the lead sponsor of the local campaign" (BIZJOURNALS.com, 7/16).

HONEY BADGER DOES CARE? In Phoenix, Andrew Joseph noted PETA and NFL Cardinals S Tyrann Mathieu "teamed up for the organization's latest spot to raise awareness about the dangers of locking pets in a hot car." Mathieu "agreed to attempt to sit in an SUV for 15 minutes with no A/C and the windows up." After eight minutes, Mathieu "couldn't take it any longer." The car's temperature "was 97 degrees after two minutes and rose to 120 degrees at the eight-minute mark" (AZCENTRAL.com, 7/16).

DOUGH CANADA: The FINANCIAL POST's Claire Brownell reported the NFL has "formally requested permission to explain to a Canadian court why it thinks new rules that prohibit the substitution of Canadian commercials over American ones during the Super Bowl are a bad idea." Documents show that the NFL "plans to argue the court should strike down the CRTC’s ban on the grounds that it was unreasonable and made without the proper jurisdiction." The NFL maintains that it "stands to lose revenue from Canadian broadcasters who might buy the rights, but will now have to compete with U.S. signals" (FINANCIALPOST.com, 7/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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