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Marketing and Sponsorship

Marketplace Roundup

Maytag and MLB today announced a sponsorship deal making the company the league's official washer and dryer in '15. Activation launches today with the "Filthiest Plays of the Week," in which Maytag and MLB ask fans to vote on plays. Baseball HOFer Barry Larkin will help promote the "Filthiest Plays." In addition, Maytag top-load washers will be installed in four ballparks, with a $1M donation going to area Boys & Girls Clubs if a player hits a home run into one of the machines. This is the partnership between MLB and Maytag (MLB).

BAM! POW! Pirates P A.J. Burnett in tomorrow night's MLB All-Star Game will wear custom 3N2 cleats that draw on his love of "Batman." On the front toe and back heel of the cleat, an "AJ" logo combines his initials and No. 34 jersey to form a bat-like shape. Other design elements include the Pittsburgh skyline and a reference to Burnett's "Follow Me" tattoo (3N2). Astros P Lance McCullers in May made his MLB debut wearing Under Armour-branded "Batman" cleats (THE DAILY).

GET OFF MY LAWN: In Hartford, Paul Doyle noted the Double-A Eastern League Hartford Yard Goats rolled out their new logo last week, and more than 1,000 pieces of merchandise "were sold online and at the team's Hartford office over the first day after Wednesday's logo rollout." Orders "came from 39 states as of Saturday morning." Measured in sales, the design "is an immediate success." Designer Brandiose said that the initial sales of Yard Goats merchandise "were more active than any other team they've worked with" (HARTFORD COURANT, 7/12).

T-SHIRT TIME: In N.Y., Harvey Araton reported T-shirts in Boston defending Patriots QB Tom Brady "from the arbitrary justice" of NFL Commissioner Roger Goodell are "outnumbering and outselling" T-shirts mocking the Yankees. Boston Sports Apparel Owner Mahlon Williams, whose brand created the "Free Brady" shirts, said, "They're the No. 1 seller in Boston. We can't keep them on the stands." The shirts come in "assorted styles, colors and related condemnations of Goodell," and Williams' company "hawks them outside local team venues" (N.Y. TIMES, 7/11).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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