MLS Expansion Club Atlanta United Draws On City's History, Heritage For Logo

MLS expansion club Atlanta United FC last night unveiled their official logo, which includes a “gold ‘A’ on top of red and black stripes, with two gold circles on the borders,” according to Doug Roberson of the ATLANTA JOURNAL-CONSTITUTION. The logo “was designed by Adidas” and took “three months to complete.” The gold circles are “inspired by the city’s seal and its history of hosting the 1996 Summer Olympics,” while the five stripes represent the "pillars of the city’s character: Unity, Determination, Community, Excellence and Innovation.” The black stripes “are a nod to the city’s history as a railroad town.” Atlanta United Owner Arthur Blank and President Darren Eales said that officials “reviewed thousands of designs” before deciding on this logo. Blank: “It’s very compatible with other logos you might see in soccer, nationally and internationally.” Roberson reports the logo “will appear on the team’s jerseys,” which “can’t be unveiled until next year, but will look similar to A.C. Milan’s.” Last night initially was “supposed to be the debut of both the team’s name and logo," but the name was leaked last month. The event was “spun as a celebration of the team and soccer in Atlanta, complete with a viewing party for the U.S. game against Honduras in the opening night of the Gold Cup.”  The event was attended by “more than 4,000 members of the almost 7,500 members of Founder’s Club” and “a few celebrities," including rapper/actor Ludacris (ATLANTA JOURNAL-CONSTITUTION 7/8).