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Building A Better Bracket: Sporting News, CONCACAF To Use New Omnigon Software

Digital consulting firm Omnigon has created a new interactive bracket-building software platform called BracketPro that will be part of upcoming projects from the Sporting News and CONCACAF, among others. Sporting News today will introduce its "Greatest NBA Draft Ever" bracket in advance of Thursday's NBA Draft. CONCACAF is running a fan bracket on the best goal in Gold Cup history, leading up to the July 7 start of this year's Gold Cup tournament. Additionally, Fox will use the product for the upcoming 12th season of "So You Think You Can Dance." "Several of our long-standing clients, all of whom are involved in big sporting and entertainment events, asked if we could develop custom voting brackets that can be monetized, drive fan engagement across social media platforms, and be sold to sponsors and advertisers. BracketPro is the result of that need," said Omnigon Dir of Sports Products Nick Arcuri.

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