The DETROIT FREE PRESS reports Eastern Michigan Univ. "has a new seven-year apparel deal" with adidas worth $200,000 annually -- "more than double" its previous adidas agreement of $90,000 for the past five years. The agreement, which begins July 1, "was approved" yesterday by the EMU Board of Regents. The new deal "includes an athletic director discretionary fund for $200,000 in retail value annually, in addition to a $50,000 promotional allotment the first year for AD Heather Lyke" (DETROIT FREE PRESS, 6/17).
IT'S IN THE GAME: EA Sports CEO Andrew Wilson appeared on CNBC's "Fast Money" on Monday to discuss the brand's "Madden" and "FIFA" games and how to keep them relevant. Wilson said, "The passion that people have for their team and the leagues that they're a part of continues to grow and evolve over time. We couple that with innovation and creativity inside the game to change the way you play, change the way you interact with the sport -- but more importantly, give you a closer connection with the sport, a closer interaction to the fans who love your team." Wilson said the FIFA scandal will not affect game sales because people "know that what we're here to do is build them a great football game and we're going to continue to do that" ("Fast Money," CNBC, 6/15).
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New Jordan Brand golf spikes will look
more like basketball shoes |
AIR APPARENT: GOLFWEEK's Brentley Romine noted golfer Keegan Bradley for the past couple of years "has worn Jordan Brand golf shoes on the course." Now, Jordan Brand is "set to release a limited-edition golf shoe at retail." The Jordan Flight Runner Golf "won’t look like the kicks Bradley has been sporting." Instead, the shoe "combines features from the Jordan Flight Runner 2 training shoe with Nike Free-inspired tooling" (GOLFWEEK.com, 6/16).
WATER WORKS: adidas Swim recently announced a multiyear partnership with 16-year-old swimmer Michael Andrew, who is the youngest male swimmer in the history of U.S. swimming to turn pro (adidas).
