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Marketing and Sponsorship

Marketplace Roundup

In Omaha, Paige Yowell reported Nike's retail presence at the College World Series, which includes a pop-up store, is "accompanied by an interactive baseball training station." The "Fearless Acceleration" experience offers "training to local and visiting youths by Nike store athletes and coaches on various drills and clinics." Another component, the Speed Tunnel, "allows participants to re-enact stealing home, sliding into a foam pit." The action is "captured on video and is then available for sharing on various social media." The Cuming Street site also "has a customization station where fans can choose from six apparel designs and add their names and custom phrases" (OMAHA WORLD-HERALD, 6/15).

POSH BOSH: A GLAM SLAM's Heather Zeller noted Heat F Chris Bosh's neckwear brand, Mr. Nice Tie, has "released the Mr. Nice Tie Summer 2015 collection, the second line from the company." Bosh launched the company last year in conjunction with accessories brand Armstrong and Wilson. The updated range "includes 5 ties and 5 bow ties" (AGLAMSLAM.com, 6/15).

WORLD STAGE: In Portland, Allan Brettman noted Nike is "outfitting 11 teams" at the FIFA Women's World Cup in Canada, and adidas "has six." But the "off-field battle for soccer supremacy" between Nike and adidas has "been muted compared to the battle waged" at the '14 Men's World Cup in Brazil. Other team outfitters include Puma, which "has three," as well as New Balance, Umbro, Marathon and Grand Sport, which "each have one" (OREGONLIVE.com, 6/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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