Menu
Facilities

Jaguars Want Altered Lease Terms To Keep Naming-Rights Money, Advertising Revenue

The Jaguars are proposing changes to their lease agreement with the city of Jacksonville that would allow the team to "keep money from a naming rights deal for Everbank Field’s club suites and use more seating that would allow them to host large events during the off-season," according to Christopher Hong of the FLORIDA TIMES-UNION. The plan was introduced to the City Council by Mayor Alvin Brown and is "set to be discussed" today by council committees. The team earlier this year announced US Assure would become a "sponsor for the club suites on the east and west ends of the field, currently called the Touchdown Club." The team is considering an $18M renovation for the suites and has "applied for state grant money to help pay for the project." City Communications Dir David DeCamp said that allowing the Jaguars to keep the revenue from the sponsorship deal would be "consistent with other naming rights for the stadium." Hong notes the city in '10 "agreed to forgo" its $4M share of the Everbank naming-rights deal. The plan would "allow the team to use stadium seating to host off-season events, which it’s currently not authorized to do." The team could also "keep all advertising revenue from the scoreboards during those events." In exchange, the team would "pay the city a fee ranging from $1,500 to $2,000 per event" (FLORIDA TIMES-UNION, 6/16).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/16/Facilities/Jaguars.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/16/Facilities/Jaguars.aspx

CLOSE