The USGA is rolling out its “A Lot To Love” TV campaign today with four new spots that will run during the U.S. Open telecast on Fox and outside the coverage on Fox outlets including, FS1, FS2, FX, FXX, Fox Business, MundoFOX and National Geographic. The new 30- and 60-second spots will run throughout the summer. The USGA in May debuted two other spots as part of the campaign. This marks the first time the USGA will run TV spots outside of its championship broadcasts as part of its new 12-year media deal with Fox. DDB produced the spots for the USGA. “We have the benefit of a new media partner and as we went into those negotiations, one of the things that was important was to tell stories beyond our championships on other platforms,” said USGA Senior Managing Dir of Business Affairs Sarah Hirshland. “The spots are built for a broader audience than the already avid golfer.” The campaign also features the first Spanish-language spot. The ads debuting this week around the U.S. Open:
