Menu
Marketing and Sponsorship

Royals Make Snapple Official Iced Tea Partner, Will Begin Serving At Kauffman This Weekend

The Royals this weekend will begin serving Snapple products at Kauffman Stadium as part of a new deal making the brand the official iced tea of the club. An announcement of the multiyear deal is expected in the coming days. Financial terms were not disclosed. Royals VP/Marketing & Business Development Mike Bucek said the club "carved out tea" when it renewed its soft drink deal with Pepsi prior to the '14 season with the hopes of bringing on a tea-specific partner. "Our hope was either Pepsi would step up to partner with us in that category or we would find someone else," Bucek said. "We knew we had some good dialogue with Snapple." PepsiCo, as part of a joint venture with Unilever, owns both the Lipton and Brisk iced tea brands. Snapple is part of the Dr Pepper Snapple Group. Bucek said the Snapple deal, which also includes signage at the ballpark, was almost two years in the making. He said Kauffman Stadium will sell "three or four flavors" of Snapple tea in newly developed plastic bottles. Specific activation plans for Snapple around the Royals are still in the works.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/02/Marketing-and-Sponsorship/Royals.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/06/02/Marketing-and-Sponsorship/Royals.aspx

CLOSE