World Golf HOFer Colin Montgomerie has joined Skechers as an ambassador for its Go Golf line. The multiyear partnership includes Montgomerie appearing in marketing campaigns spanning print, digital, outdoor and in-store mediums. Skechers also has partnerships with golfers Matt Kuchar and Belen Mozo (Skechers).
CUSTOM FIT: Wrangler yesterday announced that former NFLer Brett Favre is the brand's new face of its industrial grade apparel collection. Favre will appear in the collection's upcoming '15 marketing campaign (Wrangler).
PLAY FOR PAY: The NHL yesterday announced a deal with Playmobil for a new line of NHL-themed toys, marking the first time the Germany-based toy manufacturer has struck a deal for a U.S. and Canadian line of licensed products. The first NHL playsets are expected this October, with an initial focus on the Original Six franchises (NHL). The company claims that it "already has agreements to sell the new line" of products with Toys "R" Us, Walmart, Amazon and Target (FORBES.com, 6/1).
BULL MARKET: Tobacco spittoon company Flasr yesterday announced a sponsorship deal with the PBR for six Built Ford Tough Series events on the remainder of its ’15 schedule. Flasr will have visibility at BFTS competitions in Biloxi, Miss.; Tulsa; Nashville; Springfield, Mo.; Charlotte and Tucson. The deal includes a commercial during BFTS broadcasts on CBS Sports Network, live event mentions, in-arena signage and other on-site activations. Flasr also has deals with NASCAR drivers Reed Sorenson and Ryan Sieg (THE DAILY).
