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Audience Analysis: Coca-Cola 600 Down From Recent Years; EPL Up Big For NBC Sports

Fox finished with 6.41 million viewers for the NASCAR Sprint Cup Series Coca-Cola 600 on Sunday night, down 8% from the race last year and down 10% from 7.13 million viewers in ’13. The race finished below the Indianapolis 500 viewership for the first time in at least 15 years. Meanwhile, NBC finished with 1.3 million viewers for the F1 Grand Prix of Monaco on Sunday morning, on par with 1.3 million viewers for the race last year (Austin Karp, Assistant Managing Editor).

THE BRITISH ARE COMING: NBC and NBCSN combined to average 479,000 viewers for EPL coverage during the ’14-15 regular season, marking a new U.S. audience record for the league. That figure also is up 9% from last season’s 438,000 viewers, and up 118% from 220,000 viewers in ’12-13, when ESPN, ESPN2 and Fox Soccer aired EPL matches. NBC this season saw three of the four most-viewed live EPL matches ever in the U.S., including a record-setting 1.41 million viewers for Manchester United-Arsenal on Nov. 22. In two years airing EPL matches, 12 of the 15 most-viewed EPL matches have aired on NBC and NBCSN. Viewers also consumed a record 217 million minutes of live EPL coverage on the NBC Sports Live Extra app, up 22% from last season. DC led all markets for NBC/NBCSN coverage, followed by N.Y. and Columbus (NBC).

NOTES: Fox drew 2.7 million viewers for its first MLB telecast of the season Saturday night, up 47% from the net's first regionalized coverage last season on the same weekend (Karp).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Verizon IndyCar Series: Indianapolis 500
5/24
ABC
12:15-3:51pm
4.2
6,481
NASCAR Sprint Cup Series:
Coca-Cola 600 (Charlotte)
5/24
Fox
6:21-10:29pm
3.8
6,408
"Indianapolis 500 Pre-Race"
5/24
ABC
11:00am-12:15pm
2.0
2,986
NHL Western Conference Finals:
Ducks-Blackhawks: Game 4
5/23
NBC
8:00pm-12:17am
1.8
2,801
PGA Tour: Crowne Plaza Invitational:
Final Round
5/24
CBS
3:00-6:30pm
1.9
2,786
MLB: (regional)
5/23
Fox
7:12-9:54pm
1.6
2,697
"World of X Games: 2015 Preview"
5/24
ABC
4:00-4:30pm
1.3
2,014
NASCAR Xfinity Series:
Hisense 300 (Charlotte)
5/23
Fox
2:45-5:00pm
1.3
1,946
Liga MX Semifinals:
Chivas de Guadalajara-Santos Laguna
5/25
Univision
7:50-10:00pm
0.9
1,919
PGA Tour: Crowne Plaza Invitational:
Third Round
5/23
CBS
3:00-6:00pm
1.1
1,541
F1: Grand Prix of Monaco
5/24
NBC
8:00-10:00am
0.9
1,300
PBR: Last Cowboy Standing
5/24
CBS
1:00-3:00pm
0.8
1,111
"World of X Games: 2015 Preview"
5/24
ABC
4:30-5:00pm
0.7
1,027
"Premier Boxing Champions"
5/23
NBC
4:30-6:00pm
0.8
1,000
EPL: Hull-City Manchester United
5/24
NBC
10:00am-12:00pm
0.6
966
Liga MX Semifinals: Queretaro-Pachuca
5/25
Azteca
9:50-11:58pm
0.4
857
Senior PGA Championship: Final Round
5/24
NBC
3:30-6:00pm
0.4
622
Senior PGA Championship: Third Round
5/23
NBC
1:30-4:30pm
0.5
586
French Open: First Round
5/24
NBC
1:00-3:30pm
0.4
543
"EPL Goal Zone"
5/24
NBC
12:00-1:00pm
0.3
523
"ESPN Sports Saturday"
5/23
ABC
4:00-6:00pm
0.4
460
"E:60"
5/23
ABC
3:00-4:00pm
0.3
406
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Eastern Conference Finals:
Cavaliers-Hawks: Game 3
5/24
TNT
8:30-11:38pm
4.7
7,762
NBA Western Conference Finals:
Warriors-Rockets: Game 2
5/21
ESPN
9:03-11:40pm
4.4
6,866
NBA Western Conference Finals:
Warriors-Rockets: Game 1
5/19
ESPN
9:03-11:42pm
4.4
6,848
NBA Eastern Conference Finals:
Cavaliers-Hawks: Game 1
5/20
TNT
8:30-11:15pm
4.4
6,847
NBA Eastern Conference Finals:
Cavaliers-Hawks: Game 2
5/22
TNT
8:30-11:01pm
3.6
5,935
NBA Western Conference Finals:
Warriors-Rockets: Game 3
5/23
ESPN
9:03-11:39pm
3.6
5,676
"Inside the NBA"
5/24
TNT
11:38pm-12:29am
2.4
3,746
NBA Draft Lottery
5/19
ESPN
8:28-9:03pm
2.4
3,550
"Inside the NBA"
5/20
TNT
11:15pm-12:02am
2.1
2,963
"Inside the NBA"
5/22
TNT
11:01-11:46pm
2.0
2,963

 

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