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Marketing and Sponsorship

Five MLB Teams Participating In Season-Long Delta SkyMiles Program

Delta is tying together five of its MLB team sponsorships for a season-long, baseball-themed frequency/loyalty platform. The Delta Dugout program, expanded from two to five MLB teams this year, will run June 1-Sept. 3 and will work in conjunction with the carrier's SkyMiles program. Delta Dugout offers SkyMiles customers unique experiences with the Braves, Mets, Tigers, Twins and Yankees. Top prizes include suites, trips to the field for batting practice, signed merchandise, game tickets and Delta gift certificates. Players signed to support the promotion are Baseball HOFer-elect John Smoltz, former Yankees P Mariano Rivera, Mets P Matt Harvey, Tigers P David Price and Twins 3B Trevor Plouffe. They will do in-stadium ads and media tours for Delta. Other support includes traditional, digital and social media, and in-stadium “Delta Days." Octagon developed the strategy and programming concepts that revised the approach Delta had taken in previous years. MKG handles event production and design.

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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