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Brand Engagement Summit

Toyota Seeing Sustained Success With Efforts To Reach Multi-Cultural Consumers

With initiatives ranging from minority engagement to sustainability to volunteerism, Toyota’s marketing efforts in ’15 have helped it record 172 million news impressions and 33 million more on social media. During a presentation titled, “Taking a General Market Program and Making it Work Across Multi-Cultural Lines” during Day 1 of the ’15 Intersport Brand Engagement Summit, Toyota VP/African-American Business Strategy for North America Jim Colon showcased some of Toyota’s recent efforts. He said he was happy with the company’s success with African-American, Hispanic and Asian consumers, as it is the top car brand in each of those demographics. “We’re very proud of the fact that people like our cars,” Colon said. “Our cars are resonating with a wide range of consumers.” One project he detailed was the Toyota Green Initiative, which has been endorsed by former WNBA player Lisa Leslie and is aimed primarily at college students at Historically Black Colleges & Universities. He also highlighted some of the sponsorships Toyota has been involved in this year, including the Southwestern Athletic Conference Football Championships, the CIAA Basketball Tournament and the Broccoli City Festival, which celebrates sustainable practices in urban communities throughout DC.

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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