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Marketing and Sponsorship

Hope Solo Re-Emerges In Nike Marketing After Months-Long Absence Due To Off-Field Issues

U.S. women's national soccer team G Hope Solo "quietly returned to Nike's marketing spotlight" after she had "vanished in recent months from Nike's social and mainstream media landscapes as she dealt with a domestic violence criminal case and a suspension from the national team," according to Allan Brettman of the Portland OREGONIAN. Nike Soccer on Wednesday "posted a photograph of Solo to its Twitter account -- a shot of the goalkeeper training with a piece of resistance equipment." The post is a "promotion for a free Nike smartphone app." Solo a month ago "was not among" the USWNT members who "modeled the Nike-designed home kits at an introduction event." When Nike Soccer "tweeted a photo Feb. 16 of several team members clad in the Nike-designed away kit, Solo was not in the picture." Before her recent troubles, Solo "was a model athlete for Nike soccer, training and women's apparel" (OREGONLIVE.com, 5/21).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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