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People and Pop Culture

Executive Transactions

NASCAR Managing Dir of Brand & Consumer Marketing KENNY MITCHELL has left the sanctioning body after less than two years on the job. He will return to Gatorade, where he worked for seven years before taking on a role as Dew Tour GM. Mitchell’s new title at Gatorade is Senior Dir of Consumer Engagement. He will lead the brand’s athlete engagement efforts, including traditional advertising and digital/social efforts (Adam Stern, Staff Writer).

EXECS: N.Y.-based Douglas Elliman Real Estate launched Douglas Elliman Sports & Entertainment, providing brokerage services for clients specific to those industries. The group named DARREN WEINER Managing Dir (Douglas Elliman)....Sportvision named ESPN Chief Technologist for Innovation MARV WHITE CTO, returning to a role he held from '04-09 (Sportvision)....The Chargers named Cal Athletics Premium Sales Manager PETER LOPEZ Manager of Premium Seating Sales (Chargers)....The Univ. of Washington named RACHEL RICE, MATT GLOVER and NICK WINN Ticket Service Account Managers (UW)....The PBA named former NFL Exec VP/Media STEVE BORNSTEIN to its BOD (PBA)....Quail Hollow Country Club (Charlotte) named Sedgefield Country Club (Greensboro) Superintendent KEITH WOOD to the same position (WINSTON-SALEM JOURNAL, 5/11). Both Country Clubs host PGA Tour events (THE DAILY).

Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.


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