Stewart-Haas Racing yesterday announced that NASCAR driver Kevin Harvick will have a throwback gold-and-black Budweiser/Jimmy John’s paint scheme on his No. 4 Chevrolet for the Sept. 6 Sprint Cup Series Bojangles Southern 500 at Darlington Raceway as part of the track’s The Tradition Returns weekend. The retro-themed, commemorative paint scheme mimics the first can Budweiser produced, which was gold and featured an eagle flying through the Anheuser-Busch stylized “A” with five stars above and below the winged crest. Below the eagle, Budweiser is spelled out in block letters with “Lager Beer” in script. The design is part of an overall throwback weekend at one of NASCAR’s oldest venues (Stewart-Haas Racing).
GETTING COCKY: In South Carolina, David Cloninger noted the Univ. of South Carolina "has one year remaining on its Under Armour contract, which expires on June 30, 2016." The company has "first right of refusal if there is a re-up." South Carolina football equipment manager Chris Matlock said that he "couldn’t speak for the other sports, but the football team is happy with its current deal." UA is paying the school a rights fee of $6.2M over six years, including $1.1M in the "final year of the contract" (Columbia STATE, 5/7).
RAISING THEIR PROFILE: Online poker site PokerStars today announced a partnership with FC Barcelona F Neymar to promote the company in advertising, charitable events and special appearances, including participating in major live and online poker tournaments (PokerStars).
