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SBD/April 13, 2015/Marketing and Sponsorship
Sound & Color: FanVision Extends NASCAR Sponsorship For Four More Years
Published April 13, 2015
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TEAM EFFORT: On top of its efforts with fans, FanVision also sells a Pro version to teams -- and the company has seen growth in this category as well. The Pro version has improved features in terms of what it can do for teams, and this notion combined with the fact that FanVision lowered its price for teams this year has led it to leap from just one team using the product to five. The company also has offerings that are used only in suites and boxes. Meanwhile, Daines said that FanVision had an exceptionally good few days at Texas Motor Speedway this past weekend, when the company was up in the double-digit realm for sales and set a sales record for that specific track. He attributed this success in part to the fact that the company brought out four kiosks and four trailers -- more than it has in recent years. He added, “We’re really doing everything we can to take whatever revenue we can and reinvest it in the sport.” Similar to its deal with NASCAR, FanVision also has a license with the PGA Tour -- the only other league or sanctioning body it currently has a deal with.