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MLB Season Preview

Subway Focusing MLB-Themed Creative This Season Around MVPs Trout, Kershaw

Subway enters the '15 MLB season with a couple of new ads that feature the two reigning MVPs and perhaps the two biggest stars in the sport -- Dodgers P Clayton Kershaw and Angels CF Mike Trout. Kershaw made his debut in a Subway commercial to promote the QSR’s Turkey Breast sandwich, talking about how every pitcher has a routine and that eating the sub is part of his before taking the mound. That ad debuted Sunday during ESPN2’s broadcast of the season-opening Cardinals-Cubs game. The Trout ad, which was slated to air for the first time last night, depicts the three-time All-Star eating the Sweet Onion Chicken Teriyaki sandwich and talking about how he has always gone to Subway since his days in Little League and the minors. The two spots are part of a season-long campaign featuring the cross-town rivals. Subway Global Dir of Sports Marketing & Strategic Partnerships Paul Bamundo in a statement said there was “a conscious effort to communicate the authentic stories” of the two players in the ads. Trout has endorsed Subway since February ‘13, while Kershaw signed with the QSR last November.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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